Rouge D'Armani Lasting Satin Lip Color #610 Plum from Kaleidoscope Fall 2013 Collection

I have introduced you already to the awesome surprise Fall collection of Armani which appeared on Breuninger Armani Counter in Stuttgart sooner than expected and made me splurge all the money I saved for Fall Collections. I first picked up 5 of the ETKs and two palettes and said, alright, I was already a bad girl so no counter for me for the rest of the month. But after a few days, I found myself there again, trying out all the lippies. Two of them particularly caught my attention. One of them is #300 Coral, which is a very wearable orange, especially flattering on me once used as a stain. I am going to come to that soon but the second one which winked at me and awoke my "Vamp-self" was certainly #610, Plum.

Rouge D'Armani Lasting Satin Lip Color #610 Plum

I love everything about Rouge D'Armani. The elegant and modern black packaging, how the logo stands out once the cap is removed, how the cap finds its way thanks to the magnet between the cap and the body and the logo carved on the lipstick, which stays there for  a long time as I use the product. I am also an avid fan of this formula. It is creamy, pigmented, long lasting and hydrating. What else does a girl would like?

Rouge D'Armani Lasting Satin Lip Color #610 Plum

On me, this is not really that "vamp" once applied but I love the shade so I am not complaining. To my experience lip swatches depend a lot on the natural color of the lips and the skin tone, so the following close-up of Rouge D'Armani #610 Plum is just to give you just an idea how it looks on me. It is a blue based fuchsia/plum. If I apply it as stain, it pulls too pink so I like this one applied heavily. Below picture shows it in two coats.

In-action: Rouge D'Armani Lasting Satin Lip Color #610 Plum

Since I believe above swatch is not really representative for everyone, I tried to swatch it on my arms together with similar lipsticks from my stash. I don't own as many lipsticks as I own eye shadows or nail polishes, which explains why I don't review them very often. I just think I don't have enough comparison material. But since I love plums, fuchsia and vampy lipsticks, I was able to find quiet a few to compare it to.

• YSL Rouge Volupte Shine #3 Violet Incognito is a close shade, tiny bit more blue but it is another formula and finish: sheerer and more hydrating therefore has less wear time.
• Chanel Rouge Allure #116 Envoutante is more red.
• Tom Ford #18 Black Orchid, one of my fav vamp lippie is more pigmented and opaque. It is also more red/less blue once compared to GA #610 Plum.
• Chanel Rouge Allure #109 Rouge Noir is more of a brown red once swatched side by side with GA #610 Plum.
• Chanel Rouge Allure Velvet #307 L'Impatiente from Holiday 2012 is less vibrant, and more red. It is also matte and less hydrating.
• One of my all time fav lippie from Dior, #786 Mauve Mystic, it is more vibrant and to me is a "Fuchsia" rather than a plum.

Comparison of Rouge D'Armani Lasting Satin Lip Color #610 Plum to similar shades

Right before I hit "publish" I have seen that I am tagged by lovely Claire from Aucuparia Brumalis for "Lipstick Week". Aren't I lucky to have one post ready? So here I go and tag this one with #lipstickweek Day 1.

Final thoughts: Love packaging, love the formula, love love love the shade of Rouge D'Armani #610 Plum. If you would pick up just one color from Armani Kaleidoscope Fall 2013, that would be #610 for me. Lipsticks which come with the collection are all limited and they are available all around the globe at the moment.

Do you like plum lipsticks? Which is your favorite one?