I hope you are all having a great weekend. I have been super excited about the new eye product of Armani, Eye Tints, since the promo images started appear. I have been head over hills with all the eye products the company recently released, just to name a few, Eyes To Kills, Macro-Color Solo Eye Shadows and recently released Eye & Brow Maestros. This is why I had high expectations with Eye Tints as well. As I laid my hands on one of the shades recently, I would like to share my thoughts with you today.
![]() |
Giorgio Armani Eye Tint #10 Senso |
Packaging
Giorgio Armani Eye Tints come in a similar tube to their glosses but with a very chic silver lid. It has to be twisted to be opened. The brush inside is slightly tilted and sturdy to make the application easy. Since the tip of the brush is thinner, it is also possible to apply the eye shadow under the eyes, along the lower lash line. Of course it is always possible to get some of the product at the back of your hand and apply with a brush for extra hygiene. I am usually lazy in the mornings so I apply directly with the provided brush. As you twist to close the lid, it has a security (a second click) if you twist further for the eye shadow not to dry, similar to mascaras.
![]() |
Swatch: Giorgio Armani Eye Tint #10 Senso |
Formula/Color
Giorgio Armani Eye Tint #10 Senso is a mid-toned to deep plummy brown with gorgeous multi colored shimmer. This shimmer transfers to the eyes in a very understatedly beautiful way. Once applied it looks like dimension but not shimmer, if that makes sense. It is hard to compare it with any other formula in terms of shimmer. Stick eye shadows or cream ones tend to look more metallic or shimmery. #10 Senso has more of a base color compared to these.
Since the formula is rather fluid, it sheers out after it is applied. In fact it can be sheered out to a wash of color or can be build up for intensity. I tried to apply multiple layers and it didn't look cakey. After a certain intensity is build, it didn't change the appearance even if more layers are added.
![]() |
Brush Close-up: Giorgio Armani Eye Tint #10 Senso |
Shade Comparison
I have made an attempt to find a similar eye shadow in my stash. Rouge Bunny Rouge has a similar formula, it is called Long-lasting Cream Eye Shadow Silk Aether (reviewed here). They also have a plummy brown in the range, called Chiffon Ringlet. I thought it would be close but Giorgio Armani Eye Tint #10 Senso is cooler and has more plum/purple inside. I then thought about By Terry but obviously picked up the wrong shade Bronze Moon, lol. Maybe Misty Rock would have been closer, still they are both more shimmery and warmer. Tom Ford Spice is so different, much warmer but shimmer quality is close. Everything was looking warmer so I thought I should give Laura Mercier Amethyst a go. This one turned out to be the closest but on the eyes they are very different. Amethyst is cooler and lighter, with more shimmer. Giorgio Armani Eye Tint #10 Senso is denser with less shimmer but more dimension. Needless to say I prefer Senso to all of the shades below.
![]() |
Comparison swatches: Giorgio Armani Eye Tint #10 Senso |
Application
Although Giorgio Armani Eye Tint #10 Senso looks to every deep at the swatches, once applied you can sheer it down as much as you want so it is a very versatile shade. Below I have gone for a full coverage application and you see that it only appears to be mid-toned. Although I haven't tried the lighter shades of the range, I can already see that I would like the deeper shades more since those can be applied both as a wash of color or build up as desired. I have taken the photo with flash on the eyes to show you the dimension of the eye shadow.
![]() |
In-action (with flash): Giorgio Armani Eye Tint #10 Senso |
Here is the look in context. I have combined the brown plummy eyes with a light blush, pink toned highlighter and nude lips.
Complexion:
Tom Ford Traceless Perfecting Foundation #03 Fawn (review coming up)
Diorskin Star Concealer #002 (reviewed here)
Rouge Bunny Rouge Impalpable Finishing Powder
Eyes:
Giorgio Armani Eye Tint #10 Senso
Urban Decay 24/7 Glide On Pencil in Twice Baked
Chanel Le Volume Mascara #10
Cheeks:
MAC Perfect Topping (review coming up)
Chanel Jardin de Chanel Blush Camelia Rose (reviewed here)
Kevyn Aucoin Sculpting Powder
Lips:
MAC English Rose (Prabal Gurung Collection)
![]() |
FOTD with Giorgio Armani Eye Tint #10 Senso |
I really liked the ease of application and the finish it provides. During application, although it sets quickly blending the corners was not an issue. I have used a clean fluffy brush for this. Eye tint is claimed to stay over 16 hours, I have tested it without primer (as pictured here) and found out that after 10 hours it was still intact.
![]() |
FOTD with Giorgio Armani Eye Tint #10 Senso |
There are twelve shades in the line and they will be join the permanent collection. Check out Cafe Make-up for swatches of all the shades. I am definitely eyeing Shadow and Émeraude.
Availability/Price: Giorgio Armani Eye Tints are released in the States and Canada. They will be released next week in Germany (mid-January is given as release date). They are priced around 32€ doe 6.5 ml/0.22Oz.
Final thoughts: Giorgio Armani Eye Tint #10 Senso is love at first sight for me. I will definitely be getting more once they are released. I especially recommend Senso for hazel/green eyes but its natural undertones would make it flattering across different complexions.
Have you checked out Eye Tints yet? Which shades are you eyeing?

The product in this post is provided free of charge for my consideration.
I am not paid for this review, all opinions are honest and my own.